Rhetorical Situations and Websites for Redesign

I found Bullocks article on the 5 rhetorical situations very interesting and helpful.  As I was reading it, I was thinking to myself how everything that he was saying was true.  I feel that all 5 of the aspects stem from each other; each one influences the next, and you can't have one without the others.  I feel like most people would probably assume that the purpose is the most important because it is critical that your reader know what you are trying to teach them, convince them, propose to them, etc., but that all depends on who your audience is because your genre and tone is determined by who your target audience is.  It works like a cycle.

Some websites that I found that I am considering for potential redesign are the following:

http://www.finleysfuncenter.com/
http://www.lingscars.com/
http://www.homeofheroes.com/